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Distributed: June 7, 2011

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Melbourne, June 7, 2011 (Global Fashion Wire) - Flawless Fashion Show Welcomes aboard FLOURISH...

Flourish is a proud supporter in Flawless Fashion Show's Charity Auction. Flourish is a supporter of all four Flawless charities, and has made donations of Flourish Perfumes to help raise funds & awareness for; Make A Wish, The Salvation Army, Save The Children & Boystown.

An absolutely sumptuous perfume called Flourish(R) - by 'Flourish Fragrances', a niche fragrance house based in Melbourne, Australia, continues to receive rave reviews by those fortunate enough to have discovered it.

Described as a lush floral bouquet, delicately blended with sparkling fruity notes and alluring woods, Flourish(R) is sensual, captivating and lovely to wear.

"When developing Flourish(R) I initially turned to past memories of living as a flower merchant, to seek inspiration about which floral scents to include," explains Alan Rogers, Flourish Fragrances owner. "It has been like a journey back through time, reminiscing my days spent on flower farms and in markets, surrounded by an abundance of natures beautiful blooms."

Flourish(R)'s delicate blend includes top notes of Lime and Orange that transition to a gentle heart of White Florals, Jasmine, Aniseed, and Geranium, warming to a golden base of Vetiver, Patchouli and Vanilla. Added to this is one very exquisite element, used only in the worlds most elite fragrances - Pure Bulgarian Rose Otto (Rose Oil). Steam distilled in the famous Valley of the Roses in Bulgaria and produced in accordance with a 330 year-old-tradition. It takes approximately 60,000 roses to produce just 30ml of Rose Otto, and costs over AU$6,000 per kilo. This beautiful oil excites the senses, and defines Flourish(R) as truly precious.

At an exclusive parfumerie in Melbourne, trials revealed that up to 90% of women loved the fragrance, and it lasted for many hours, often still lingering until the next day. The specialist parfumerie staff found such a high approval rather pleasing because usually particular fragrances only appeal to perhaps 40% of people. Such a response rate is indeed indicative of why Flourish(R) is now regarded as a classic, fine fragrance, adored by many. Rogers remarked that "Flourish has certainly NOT become a one season wonder like many of the celebrity fragrances flooding the market these days."

Flourish(R) comes in a 100ml Eau De Parfum size Italian glass bottle and over cap, with gold raised lettering on the bottle and box. It is valued at AU$110 but is currently selling for a RRP of AU$89.95 and is available via the Internet at ( and selected parfumeries.

A limited number of free AU$10 off vouchers are being given away as part of the latest promotion from the website.

Flawless Fashion Show 2nd July 2011
Flawless Exclusive Fashion Show 3rd July 2011
Sydney Exhibition Centre, Darling Harbour

Tickets at

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