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Distributed: Nov 10, 2010

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Sydney, Nov 10, 2010 (Global Fashion Wire) - To celebrate the launch of the DKNY JEANS brand and the opening of their first flagship store in Australia (located on Level 2 of the new Westfield Pitt Street Development) the global brand will bring New York City to Sydney through a unique street experiential event activation on Thursday 11th, Friday 12th and Saturday 13th November 2010 between 12-3pm.

Located in the heart of the CBD, DKNY JEANS will transform the Westfield Pitt Street Shopping Mall pedestrian footpath into a New York inspired streetscape offering raw entertainment, underground culture and an iconic taste sensation to shoppers and CBD workers.

To set the New York scene, 12 male dancers from the Darrio Street crew will bust out various uber-cool, energetic and entertaining krumping, jerking, locking, hip-hop, break-dancing and free style dance moves to bustling New York City beats.

Watch the city of New York rush through renowned graffiti artist AZ ONE'S veins when he produces three original graffiti artworks live using spray-paint, acrylics and paint pens. Inspired by New York City's icons and the DKNY JEANS state of mind, AZ ONE will create 3 original artworks over the three days. To go into the draw to win one of these original artworks and a pair of DKNY JEANS simply join the DKNY JEANS mailing list.

Feel like eating something delicious on your lunch break? A New York inspired hotdog stand will be serving authentic hotdogs with tomato and mustard on a tasty white bun offering a signature bite from the streets of New York City.

Launched by Donna Karan in 1990, DKNY JEANS is all about attitude and a New York infused energy. The brand's philosophy embraces raw ambition, sensibility, get-up-and-go, courage, rebellion, gritty culture, creativity, urban exploration and the spirit of a city that runs through your veins. No matter where you are in the world, you can have a New York state-of-mind.


- To celebrate the launch of the iconic New York label DKNY JEANS and the opening of their first Australian flagship store, DKNY JEANS will be creating a unique New York City experience at Pitt Street Mall, Sydney.


- Thursday 11th November 2010 between 12:00-3:00pm
Friday 12th November 2010 between 12:00-3:00pm
Saturday 13th November 2010 between 12:00-3:00pm


- Westfield Pitt Street Shopping Mall Pedestrian Footpath


- Graffiti artist AZ ONE, Darrio Street and an iconic hotdog stand will create a buzzing atmosphere where local Sydney pedestrians can enjoy and get involved with the DKNY JEANS New York City experience.

View the videocast here:

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